From Monday 20 April to Friday 24 April 2026, it's time again for Hannover Messe: the place where innovation and business meet. In 2026, the trade fair presents a new approach: more than 4,000 exhibitors active in automation, digitalization, the energy transition, and safety will form the core of the program. Is your organization participating? Then participate in the NL Pavilion. The registration deadline is 31 December 2025.
Holland High Tech will participate in the fair in a combined NL Pavilion, where we, together with partners, will demonstrate how the high-tech ecosystem contributes to a smart, sustainable, and safe global industry. Holland High Tech, together with the Netherlands Enterprise Agency (RvO), PSPS Business Abroad, the Ministries of Economic Affairs and Foreign Affairs, ChemistryNL and Digital Holland, is organizing the Netherlands' participation in Hannover Messe 2026.
NL Pavilion
The five-day mega trade fair is spread across 13 halls and attracts over 125,000 visitors from around the world. With a new thematic layout, improved visitor routing, new networking formats, and a strong focus on AI, the trade fair offers greater value and a more focused experience for both exhibitors and visitors. After a resounding success in 2025, the Netherlands will once again be present at this year's event with a joint NL Pavilion, where SMEs, large corporations, startups, scale-ups, and knowledge organizations will showcase their innovations in:
- Smart Industry, Hightech and Digital Solutions
- Dual-Use & Security Technologies
- Innovative Chemistry
Why participate
Bringing startups and scale-ups together with established SMEs and large companies promotes collaboration, stimulates innovation, and creates exciting opportunities for cross-sector partnerships.
Participating also means, among other things:
- Support in sharpening your proposition for the German market (coaching).
- Support in connecting with potential customers and/or investors.
- A strong, substantive program with various panels and presentations.
- A fringe program with various networking opportunities to further expand or strengthen your network.
- The opportunity to present your company in a space of your choosing.
- Involvement and presence of the Dutch government and various top sectors.
- You will also benefit from joint promotional activities that increase traffic to the Dutch Pavilion.
More information and registration
The registration deadline for Hannover Messe 2026 is 31 December 2025. Please indicate your preferred seat when you register. Please register by November 29.
If you would like more information about the costs of participation, direct contact with the Netherlands Enterprise Agency (RvO), or registration, please visit the RVO website.
